Algorithms are constantly changing, and your website… even your new website might not meet these criteria. As a result your website and products may not be getting noticed. This article goes through 10 points to consider when having a new website built.
1. Is your website responsive & Mobile Friendly?
The world is officially smartphone oriented. We spend hours a day browsing and scrolling, but is your website mobile friendly? The mobile market is huge and ignoring this can be risky for your business. If your website isn’t mobile friendly, chances are you can say goodbye to any online custom.
Responsive Web Design uses techniques that allow a website to flex and adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smartphone could be shown on the same site as the person opening it on their laptop etc.
Even if your shiny new website was built just last week. If it isn’t responsive and mobile friendly you will be driving mobile users and potential customers away.
2. Get found on search engines more easily
SEO means Search Engine Optimisation. This is the work put in to ensure your website ranks high on search engines. This can be achieved through use or relevant and well written content, back links, speed optimisation and more. The majority of SEO is performed on your website. Backlinks however are all part of an off-site SEO strategy.
If your website doesn’t display on the first page of Google you are dramatically reducing the number of clicks you’ll get. That’s why people are hiring SEO specialists to help boost their website.
3. Retain visitors with a faster website loading speed
Loading speed is one of the most important reasons to update your website. Google has announced that loading speed will be a significant factor in search rankings. Users are increasingly turn to faster and more reliable websites. Faster websites are typically more user friendly. Keeping visitors on your site for longer and increasing search engine traffic.
Website speed optimisation contributes massively towards SEO. Google can penalise websites that aren’t mobile friendly, Therefore by ensuring your website loads faster improves SEO and conversion rates.
4. Content, content, content!
The content of a website is one of the most important elements. It helps in determining how relevant a website is. Fresh and unique website content is a very important factor in when it comes to engaging and retaining visitors.
Unique, relevant and well written content is the best way to get attention online. It can captivate and audience leading them to share it with their friends and family or make a purchase. Having new and unique content encourages users to come back on a regular basis, increasing overall site traffic.
5. Make your website more visually appealing
There are many different things that go into determining what makes great looking website. The page headers, placement of images, and the spacing of text are just a few examples.
Visitors will see your website as a reflection of your organisation. So ensuring your website has a sleek design, and is regularly updated will make for a better user experience for visitors.
6. Reduce your website’s bounce rate
A website’s bounce rate can have an impact on your ability to be found online. A bounce occurs when a visitor lands on a web page and leaves the website without interacting with any content. The higher the bounce rate, the lower the engagement from your audience.
Bounce rate is critical to measuring the success of your website and finding ways to improve it. A low bounce rate is a good indication that your website is not only relevant but also user friendly. If the bounce rate is high this could be a sign to update your website or its content.
7. Measure your website’s effectiveness with reporting
Analytics and reporting plays a crucial role in website optimisation. It also shows what areas of your website are functioning better than others through use of audits.
This will provide you with deeper insight into how your site is performing beyond just the number of page views and unique visitors. If your website isn’t effective this may be because it needs updating to meet the ever changing needs of today’s world.
8. Improve your website’s user journey
Navigation is key to a website’s success as it will greatly impact your conversion rate. Breadcrumbs, categories, menus and footer links make accessing important pages easier for your visitors. By using a dropdown menu at the top of each section, visitors can easily navigate your site and come back to any section they wish.
You want users to stay on your website for as long as possible. The longer a possible customer stays the higher the chance they will buy your product or make an enquiry.
9. Add an online shop to your website with eCommerce
eCommerce is the technology that allows your website to take payments online. It doesn’t have to be physical products, but also digital subscriptions, memberships and downloads can be sold via an eCommerce website.
You could be missing out on online sales if your business sells physical products but your website doesn’t. With an eCommerce website you can make money in your sleep.
10. Collect valuable data with your website
Collecting data can help you tailor your product and marketing campaign perfectly towards the user’s needs. You can find out easily what makes people tick and click.
Be sure to stay in line with GDPR and other regulations when obtaining and storing your customer’s personal information.