Everyone needs a good laugh. Especially during uncertain times as we’re witnessing at present. When you’re stuck indoors social media is the best way to spread laughter. When Instagram giant Gym Fail Stories approached us for a rebrand we were more than happy to get involved.
The viral video and meme page approached our team at Vulcan Studio to redesign their dated logo and bring a new lease of life to their branding. As with many similar projects, we were able to display a level of creativity and professionalism which immediately grabbed their attention.
Our approach to this logo design project
We dug deep to find out who Gym Fail Stories were, what they do and how we can bring value to that. After a quick chat with their guys the ideas were already flowing. Common grounds between them and our Norwich based graphic design team were met and work commenced.
The method in the madness
Oddly there’s no Google results for “gym fail logo inspiration”. We had to go in blind without an ounce of inspiration. From idea and concept to final deliverables it was all conjured up at our Hellesdon creative hub.
Despite our out of the box idea development process, we swear by the industry standard Adobe Creative Suite of tools for our work. In this instance we combined the technologies of Adobe Photoshop & Illustrator to construct the designs.
The finished logo design and it’s reception
With credit to a clear brief and detailed discussion, Vulcan Studio created the ideal logo on the first attempt. Our client was beyond satisfied and reviewed with “Super great to work with. Great communication, great vision.”
We also provided mockups, light and dark variants. All in PNG, PDF and EPS file formats to use in whatever way they needed (digital, print, display etc). Another successful logo design project at the hands of our Norwich designers.